Privacy Policy

Last updated: November 12, 2026

This Privacy Policy explains how Reunion Vacation Homes, Inc., trading as Florida Vacation Homes (“we”, “us” or “our”), handles personal information in connection with LuxuryRentalCollection.com, enquiries, reservations and guest communications. Luxury Rental Collection is our website and specialist luxury-home program.

Information we collect

When you contact us, request a quote, subscribe or make a reservation, you may provide your name, email address, telephone number, travel dates, party details, property preferences and correspondence. Booking and payment services may also require billing and transaction information. Please do not send payment-card details or sensitive identity documents through ordinary email or text messages.

When you use the website, technical information may be collected, including your IP address, browser and device information, pages viewed, referring links and interactions with enquiry or booking features. Cookies, tags and similar technologies may help remember preferences, operate the website, understand visits and measure advertising.

How we use information

We use information to respond to enquiries, help you select a home, administer reservations, coordinate guest services, provide arrival and stay information, handle customer support, protect against fraud and maintain business records. We also use website and campaign information to understand how visitors find and use our services and to improve our website and advertising.

Where you have given the appropriate consent, we may send offers and marketing communications. You may withdraw marketing consent without cancelling a reservation. Providing a phone number for a booking or enquiry does not, by itself, constitute consent to promotional text messages.

Cookies, analytics and advertising

We use cookies, tags and similar technologies to operate the website, remember preferences, understand visits and measure campaigns. Essential technologies support security, forms and the booking process. Analytics and advertising technologies serve separate purposes. You can use Cookie settings on this website to review or change your cookie choice, and use your browser settings to manage stored cookies. Blocking technologies may affect some website features. Cookie choices do not constitute consent to email or SMS marketing.

Google Analytics

We use Google Analytics to understand how people find and use our website and to improve its content and booking experience. Depending on the configuration and consent that apply, it may collect cookie or other online identifiers, page views, referring websites, browser and device information, approximate location and interactions such as clicks and enquiry or booking events. Google processes this information to provide measurement reports.

Learn more about how Google uses information from sites that use its services and Google’s Privacy Policy. Google also provides a Google Analytics browser opt-out add-on.

Google Search Console

We use Google Search Console to monitor how our website appears in Google Search and identify indexing or technical problems. Its reports include aggregated search queries, impressions, clicks, average search positions, pages, countries and device categories. Search Console does not require a visitor-tracking cookie on our website and does not give us the identity of individual people who search for us. See Google’s explanation of Search Console performance reports.

Other measurement and advertising services

We also use Google Ads to measure advertising performance and, where enabled and subject to the settings and consent that apply, support relevant advertising. You can manage Google advertising preferences in My Ad Center. Ahrefs website analytics helps us understand website traffic. SendSquared’s website engagement tools may collect browsing and enquiry activity to help us understand guest interest and follow up on enquiries. Where an interaction identifies you, such as submitting your contact details, that activity may be associated with your guest or enquiry record.

SendSquared webchat and guest communications

Our “Text Us” website chat uses SendSquared to connect you with Florida Vacation Homes by SMS. When you submit a chat enquiry, we and our service provider process the contact details you enter, including your mobile number, your message, and related communication records such as message times, delivery status and consent or opt-out choices. We use these records to answer your enquiry, continue the conversation by text, provide guest support and maintain communication preferences.

A conversation may continue by SMS after you leave the website. Please read the disclosure shown when you submit the chat form and only provide a number you are authorized to use. Starting a service conversation or providing a number does not, by itself, subscribe you to promotional texts. Please do not submit payment-card details, passwords or sensitive identity documents through webchat or SMS. You can learn more about the provider’s practices in SendSquared’s Privacy Policy.

When information is shared

Information may be shared as needed with the property manager or other parties involved in your chosen reservation, payment and booking providers, communication services, website and technology providers, and professional advisers. The information shared depends on the service requested. We may also disclose information when required by law or reasonably necessary to address fraud, security issues or legal claims. The SMS marketing restrictions above apply to mobile numbers and SMS opt-in consent.

Other websites, payment services and third-party providers may have their own privacy notices. Review those notices when using their services. Linking to another website does not make us responsible for that website’s data practices.

Retention and security

Retention depends on the purpose of the information, the reservation or enquiry involved, applicable accounting and legal requirements, and the need to resolve disputes or document communication preferences. Contact us if you need information about a particular record. No online service or transmission method can be guaranteed completely secure.

Your choices and requests

You can unsubscribe from marketing emails using the link in the message, withdraw SMS consent as described above, and contact us to request access to, correction of or deletion of your personal information. Depending on your location and applicable law, additional rights may apply, including objection to or restriction of certain processing and making a complaint to a privacy regulator. We may need to verify your identity, and some records may need to be retained for legal or reservation-related reasons.

Our services are intended for adults arranging travel. If you believe a child has provided personal information directly to us without appropriate permission, please contact us. Service providers may process information in the United States and other locations where they operate; applicable protections and rights may differ by location.

Contact and updates

For privacy questions or requests, contact Reunion Vacation Homes, Inc., trading as Florida Vacation Homes, 7531 Osceola Polk Line Road, Davenport, Florida; email guests@floridavacationhomes.com or call 407-720-5485. Please identify your request as a privacy enquiry.

We may update this notice as our services or practices change. The date above identifies the latest revision. Review the applicable booking terms separately for the conditions of your reservation.